LOCAL/REGIONAL

THE BRAND GAP COMES TO PORTLAND!  

AIGA Portland and Neutron, LLC team up to present the Brand Gap, a one-day seminar that will teach designers and corporate strategists how to bridge the distance between business strategy and design. Until strategy and creativity unite, there is no brand! Learn why brand has become critical to every business, learn the difference between identity and brand, learn why designers are natural differentiators, and learn the three basic models of brand collaboration. That’s not enough? Learn how to listen to markets instead of talking at them, learn why fast and frequent prototyping drives ideas and learn how to imbed design throughout the company. Attendees receive the Brand Gap book, the Brand Gap binder, a CD version of the workshop for company presentations, valuable new contacts, ideas and methods for state of the are process, new perspectives on your career or company, and some very important new tricks for your design bag!

Learn how to bridge the distance between business strategy and design. Join 36 of our peers for a one-day collaborative workshop on creating and cultivating powerful brands. Choose between two sessions, March 28 (Tuesday) or March 30 (Thursday).

Mark your calendar. Registration information coming soon!

Apple and IrisInk The Winning Daily Double

Wednesday, February 22
Ambridge Event Center
300 NE Multnomah St.
Portland,OR 97232
(503)239-9921
Admission: FREE

Alls you wanted to know about Aperture and not afraid to ask.
(10 AM to 12 PM)

Register Here:
http://seminars.apple.com/goToEvent.html?id=42144

Built from the ground up for pros, and featuring a RAW-focused workflow, Aperture makes RAW as easy as JPEG, letting you import, edit, catalog, organize, retouch, publish and archive your images more effectively and efficiently than ever before. From capture to output, you work directly with your RAW files, never having to first convert them into another format before viewing, adjusting, organizing or printing them. Aperture’s color-managed workflow and flexible design tools will help you easily create stunning prints, customized contact sheets and Web pages as beautiful as the images you capture. Fine-tuned to maximize the advantages offered by Macintosh hardware and Mac OS X Tiger, Aperture offers breakthrough speed and quality — whether you’re working with RAW, JPEG or TIFF images.
Who Should Attend:

• Fashion, wedding, sport, portrait, fine art, commercial, or editorial photographers
• Amateur photographers who work with RAW, JPEG, or TIFF formats

Smart Storage Solutions for your Business
(2PM to 4PM)

Register Here : http://seminars.apple.com/goToEvent.html?id=42145

Now available, Xsan is a high-performance SAN (Storage Area Network) file system for Mac OS X and Mac OS X Server that allows multiple computers to access centralized disk storage over Fibre Channel. This allows video and film production professionals to build storage networks using Xserve RAID. With Xsan, your SAN can support up to 64 users and volumes up to 16TB.

Xsan enables workflow contributors to have concurrent access to centralized source media files. No need to move files around the network. With superior bandwidth and performance, Xsan can handle the most demanding video capture needs. Advanced features like file-level locking, user quotas and authentication, and affinities enable high performance and secure production workgroups.

Plus, Xsan is designed to work with Final Cut Studio by Apple. Final Cut Studio includes Final Cut Pro, Motion, DVD Studio Pro, Sound Track Pro and more providing everything you need from start to finish for broadcast, film, and digital media authoring.
Featured Products:

• Xsan
• Xserve G5
• Xserve RAID
• Final Cut Studio

It’s Here! An Improved Portland Online Community!

Visit http://portland.aiga.org now to see the new site!
Our goal is to keep Portland designers connected and informed of what is going on in our industry and on a local level. The new website includes new features such as:

• New Look and Content
• Event calendar (local and national events)
• Event Registration and Online Payment (coming soon)
• Local Discussion Forum
• Dynamic Content
• Search functionality
• And more...

Eager to Make a Difference?

Are you always looking to stir the pot? Maybe you like to collaborate? If you are interested in becoming a part of the Portland AIGA Board, we would love to hear from you. If you are interested, please contact Kim Malek or Dru Martin.

COMMUNITY

"Aloha! 2006 Pacific Printing & Imaging Paper Luau"

Join us January 26th for this premier event!

Update your industry know-how at one (or more) of our dynamic afternoon seminars. Topics include Preparing Files for Printers, Sustainability of Paper and Corporate Responsibility, Proofing: State of the Art, Varnish Techniques, and more! The Luau goes from 4 to 8pm, with thirst quenching beverages, food & island frolic. Receive your FREE copy of the brand spankin’ new 2006 Print Resource Guide! Check out the latest samples and creative ideas from the many paper mills & merchants displaying their wares. Enter our drawings for marvelous prizes throughout the evening… don't forget your flip flops & hula skirt!

Go to www.paperluau.com for complete info & to register.

In the Community

For more information on design-related events happening in Portland, be sure to visit the Community page at portland.aiga.org

NATIONAL

Icograda Design Week

Seattle, WA
July 9-15, 2006
www.seattle.icograda.org

Icograda Design Week in Seattle is an international forum for discussion about the role of design in the face of incredible change in the world. It will address how designers can contribute to a healthy world economy while being mindful of the cultural, environmental and political impact of design.
Take advantage of early bird registration discounts until April 10. An additional discount is also being extended to AIGA members.
AIGA Portland would like to gather a group of volunteers to help with the event. If interested, please contact info@portland.aiga.org.
For more information on this event, please visit www.seattle.icograda.org

The event is presented by Icograda in partnership with the AIGA Center for Cross-Cultural Design.

Attn: Traveling Designers

If you're itching to get out of Dodge and looking for inspiration to act globally, design environmentally and work profitably, mark these conference dates on your calendar:

Fall 2006
Gain: AIGA Business and Design Conference
New York City, NY https://www.aiga.org//content.cfm/gainconference_07?

Volunteer on a National Level

If you would like to be involved in a national task force on helping to develop a clear plan for the profession to gain broader diversity, e-mail Amy Dorfman at amy_dorfman@aiga.org. AIGA board member Brown Johnson is currently working with Ric Grefe on this issue. Even if you do not want to serve on the task force, you’re encouraged to send your thoughts on the topic to Amy.

COMPETITIONS

None this Month.

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