LOCAL/REGIONAL

THE BRAND GAP COMES TO PORTLAND!  

AIGA Portland and Neutron, LLC team up to present the Brand Gap, a one-day seminar that will teach designers and corporate strategists how to bridge the distance between business strategy and design. Until strategy and creativity unite, there is no brand! Learn why brand has become critical to every business, learn the difference between identity and brand, learn why designers are natural differentiators, and learn the three basic models of brand collaboration. That’s not enough? Learn how to listen to markets instead of talking at them, learn why fast and frequent prototyping drives ideas and learn how to embed design throughout the company. Attendees receive the Brand Gap book, the Brand Gap binder, a CD version of the workshop for company presentations, valuable new contacts, ideas and methods for state of the art process, new perspectives on your career or company, and some very important new tricks for your design bag!

Learn how to bridge the distance between business strategy and design. Join 36 of our peers for a one-day collaborative workshop on creating and cultivating powerful brands. Choose between two sessions, March 28 (Tuesday) or March 30 (Thursday).

This program is made possible by the generous support of our AIGA Portland Partners:
funding by the Portland Development Commission
printing donated by Print Graphics
paper donated by West Coast Paper
Aquent and the American Marketing Association, Oregon

Early Registration is available now!
Visit: portland.aiga.org and choose event to register.

Apple and IrisInk The Winning Daily Double

Wednesday, February 22
Ambridge Event Center
300 NE Multnomah St.
Portland,OR 97232
(503)239-9921
Admission: FREE

All you wanted to know about Aperture and not afraid to ask.
(10 AM to 12 PM)

Register Here:
http://seminars.apple.com/goToEvent.html?id=42144

Built from the ground up for pros, and featuring a RAW-focused workflow, Aperture makes RAW as easy as JPEG, letting you import, edit, catalog, organize, retouch, publish and archive your images more effectively and efficiently than ever before. From capture to output, you work directly with your RAW files, never having to first convert them into another format before viewing, adjusting, organizing or printing them. Aperture’s color-managed workflow and flexible design tools will help you easily create stunning prints, customized contact sheets and Web pages as beautiful as the images you capture. Fine-tuned to maximize the advantages offered by Macintosh hardware and Mac OS X Tiger, Aperture offers breakthrough speed and quality — whether you’re working with RAW, JPEG or TIFF images.
Who Should Attend:

• Fashion, wedding, sport, portrait, fine art, commercial, or editorial photographers
• Amateur photographers who work with RAW, JPEG, or TIFF formats

Smart Storage Solutions for your Business
(2PM to 4PM)

Register Here : http://seminars.apple.com/goToEvent.html?id=42145

Now available, Xsan is a high-performance SAN (Storage Area Network) file system for Mac OS X and Mac OS X Server that allows multiple computers to access centralized disk storage over Fibre Channel. This allows video and film production professionals to build storage networks using Xserve RAID. With Xsan, your SAN can support up to 64 users and volumes up to 16TB.

Xsan enables workflow contributors to have concurrent access to centralized source media files. No need to move files around the network. With superior bandwidth and performance, Xsan can handle the most demanding video capture needs. Advanced features like file-level locking, user quotas and authentication, and affinities enable high performance and secure production workgroups.

Plus, Xsan is designed to work with Final Cut Studio by Apple. Final Cut Studio includes Final Cut Pro, Motion, DVD Studio Pro, Sound Track Pro and more providing everything you need from start to finish for broadcast, film, and digital media authoring.
Featured Products:

• Xsan
• Xserve G5
• Xserve RAID
• Final Cut Studio

It’s Here! An Improved Portland Online Community!

Visit http://portland.aiga.org now to see the new site!
Our goal is to keep Portland designers connected and informed of what is going on in our industry and on a local level. The new website includes new features such as:

• New Look and Content
• Event calendar (local and national events)
• Local Discussion Forum
• Dynamic Content
• Search functionality
• And more...

Eager to Make a Difference?

Are you always looking to stir the pot? Maybe you like to collaborate? If you are interested in becoming a part of the Portland AIGA Board, we would love to hear from you. If you are interested, please contact our new volunteer coordinator, Lenore Hart.

COMMUNITY

In the Community

For more information on design-related events happening in Portland, be sure to visit the Community page at portland.aiga.org

NATIONAL

Inequality Matters: Design a poster by March 15

Inequality of income, limited access to health and education, and underdeveloped markets for trade are trapping much of the world's population in a cycle of poverty. AIGA and the Human Development Report Office of the United Nations Development Programe developed a poster initiative, “Inequality Matters,” in anticipation of the 2005 World Summit last September. Working with AIGA, Tom Geismar conceived and designed a series of posters illustrating the social disparity that exists between cultures. Rich countries, for example, account for more than 50 percent of the world’s annual income, but less than 20 percent of the population. The posters were displayed at the Summit and are available on the AIGA website.

Now AIGA members can design their own posters to add to the “Inequality Matters” gallery. Each poster should illustrate an issue from the UN Human Development Report 2005. The poster deadline is March 15, 2006. Visit http://www.aiga.org/inequalitymatters for the gallery of posters and submission guidelines.

AIGA Design Expedition to China
13 days to Shanghai, Beijing & Guangzhou

April 29 – May 12, 2006

The understanding of other cultures is a prerequisite for effective communication and design. Some of the most vital moments of cultural exchange come when engaging in a true dialogue with one's peers. With this in mind, the AIGA Center for Cross-Cultural Design is sponsoring a 13-day Design Expedition to China to visit three of China’s most dynamic cities: Beijing, Shanghai and Guangzhou. This in-depth tour will lead a select group of American designers to engage their Chinese counterparts––to experience first hand how a Chinese designer lives and works, to discover the sources of his/her inspiration, and to learn how he communicates in this rapidly changing global environment.

In addition to discovering some of China’s greatest architecture, art and cultural riches, our itinerary will take us to the leading design programs & universities as well as into the studios of some of China’s top designers.

Space is limited to the 25 people on a first-come, first-served basis. For a registration form or more information, please contact: Robert Linsky, 617-646-4129 or linskyrobert@hotmail.com

Icograda Design Week

Seattle, WA
July 9-15, 2006
www.seattle.icograda.org

Icograda Design Week in Seattle is an international forum for discussion about the role of design in the face of incredible change in the world. It will address how designers can contribute to a healthy world economy while being mindful of the cultural, environmental and political impact of design.
Take advantage of early bird registration discounts until April 10. An additional discount is also being extended to AIGA members.
AIGA Portland would like to gather a group of volunteers to help with the event. If interested, please contact info@portland.aiga.org.
For more information on this event, please visit www.seattle.icograda.org

The event is presented by Icograda in partnership with the AIGA Center for Cross-Cultural Design.

Attn: Traveling Designers

If you're itching to get out of Dodge and looking for inspiration to act globally, design environmentally and work profitably, mark these conference dates on your calendar:

Fall 2006
Gain: AIGA Business and Design Conference
New York City, NY https://www.aiga.org//content.cfm/gainconference_07?

Volunteer on a National Level

If you would like to be involved in a national task force on helping to develop a clear plan for the profession to gain broader diversity, e-mail Amy Dorfman at amy_dorfman@aiga.org. AIGA board member Brown Johnson is currently working with Ric Grefe on this issue. Even if you do not want to serve on the task force, you’re encouraged to send your thoughts on the topic to Amy.

COMPETITIONS

365: AIGA Annual Design Competitions 27

Deadline: March 3, 2006

The selections in AIGA's annual juried competitions represent the best work across all disciplines of communication design and strategy. As such, they become part of the AIGA Design Archives, a searchable visual database of exemplary design, they are exhibited at the AIGA National Design Center in New York and offered as a traveling exhibit for display across the country. For more information,

visit http://www.aiga.org/content.cfm/upcomingcompetitions

AIGA 50 Books/50 Covers of 2005

Deadline: March 3, 2006

This time-honored competition aims to identify the 50 best-designed books and book covers annually. To be eligible, a book must consist of at least 48 pages (except for children's books) and be either case-bound or paperbound between covers. Except in the case of limited-edition books, print runs should be in excess of 250 copies. Entries should be for sale to the general public, or, if offered gratis, should not consist of corporate literature. For more information,

visit http://www.aiga.org/content.cfm/upcomingcompetitions

HOW Self-Promotion Competition

Deadline: March 20, 2006

The 19th annual HOW Self-Promotion Awards are upon us! So if you have outstanding promotion work—for you, your business or a client's image—HOW wants to see it. Download rules and an entry form here.

Previous winners: 2005 Gallery.

HOW Perfect 10 Awards

Deadline: April 14, 2006

HOW is now accepting entries into the 3rd annual Perfect 10 Awards. What makes a printed piece perfect? Appropriateness—of the design to the materials to the production values. In other words, a printed piece that is in harmony with itself. Download rules and an entry form here.

Previous winners: HOW December 2004.

CONTENTS

• Local/Regional News
• Community
• National News
• Competitions
• About AIGA
• Support Our Sponsors
• Contact Information