LOCAL/REGIONAL

Brand and the Evolved Consumer,
with Jody Turner

May 25th, 2006
8:30 a.m. {1 hour presentation)
Two World Trade Center
Plaza Conference Room
121 SW Salmon St., Portland

Admission Price: AIGA Members $10, Non Members $20 Online
Coffee/tea served

See Event

We are in an era of sweeping change and global challenges. With this, something new is emerging: a focus on the real. Marketers have exhausted the means by which they persuade us and consumer confidence is slipping. As professionals in the field of marketing and design, what does this mean and what are we left to do about it? A new paradigm has arisen; consumers have become conspicuously aware that their emotions are being managed (and have been for the last 10-20 years). As a result, authentic branding and identity building is now vital. Consumers are looking for a brand they can have a powerful, moving connection to–a connection that resonates with the core values of their lives. Our presenter calls this "soul expression via commerce" and will talk about how we can fold this concept into the work we do everyday.

dMob           

Thursday, May 19
6:0pm - 9:00pm
Location: holocene

Come network with dMobsters and the Portland Advertising Federation in one of the best known clubs in town. Happy hour runs from 6 to 8pm.

This social event is free and open to everyone in design and related industries. Look for an invitation in your email or visit the website for more information and photos.

Volunteer Spotlight

Emily Mitchell
Freelance
Project coordinator for creative services

Did you catch the Brand Gap event in March? Emily Mitchell played a very important roll to help bring it to fruition. She was the event chairperson and helped coordinate all aspects of the event, including getting the opportunity to spend some time with the presenter, Josh Levine.

“I loved the experience. Every aspect was fun, creative and inspiring.  I have been to many AIGA events and I love how open and friendly the community is. It was a great networking experience but more important to me, it was a chance to begin friendships with people who are in an industry I love and who are great people. ”

Emily finds design inspiration in many places. Aside from attending AIGA events, reading books and blogs, or drawing inspiration from casual walks, observing daily life, Emily creates what she likes to call “moving paintings” using a program called Onadime. Here is one she’s chosen to share.

AIGA Portland Board of Directors elections

The nominations for the 2006-7 Board of Directors has closed. Look for online balloting to begin in early June.

COMMUNITY

In the Community

For more information on design-related events happening in Portland, be sure to visit the Community page at portland.aiga.org

NATIONAL

Adobe extends a 15% discount to AIGA members

AIGA’s Official Partner for Design Solutions, Adobe Systems, now offers a 15% discount on anything in the Adobe store including Adobe products, third-party plug-ins, training and more. To take advantage of your 15% savings at the Adobe Store, visit the members only section of the site.

A Taste of Boston

AIGA members were recently sent a sampler DVD of the DESIGN: AIGA Design Conference in Boston. The DVD highlights some of the best moments from the conference, from Michael Bierut warbling the AIGA “Graphical Anthem,” with lyrics he wrote to the tune of “Star-Spangled Banner,’ to Ze Frank’s spot-on “Safety” presentation, guaranteed to make your next in-flight safety instruction a little more interesting. Conference participants found Bill Strickland’s presentation simultaneously humorous, awe-inspiring, moving, challenging, inspirational and ultimately worthy of a standing ovation. Highly recommended viewing.

Inequality Matters poster gallery published online

Inequality of income, limited access to health and education, and underdeveloped markets for trade are trapping much of the world's population in a cycle of poverty. AIGA and the Human Development Report Office of the United Nations Development Programme developed a poster initiative, “Inequality Matters,” in anticipation of the 2005 World Summit last September.

Now more than 70 members have contributed to the Inequality Matters poster campaign. The posters, which are available for download, illustrate how much disparity there is in the world even in the fundamental human condition. Visit www.aiga.org/inequalitymatters

Icograda Design Week in Seattle

www.seattle.icograda.org
July 9-15, 2006

Join the conversation about how design may serve both commerce and society. Our speakers will address major topics facing design, including the cultural, political, economic and environmental issues at work in a global society. This is a unique opportunity to meet and collaborate with designers from Africa, Asia, Australia, Canada, Europe, Latin America, the Middle East, and the United States.
Make connections and discover views of the world from other perspectives so that your work can serve many audiences.

For more information visit (http://www.seattle.icograda.org/web/).

The event is presented by Icograda in partnership with the AIGA Center for Cross-Cultural Design.

STUDENTS: Win a trip to Italy at the Icograda Design Week Education Workshop

For one of the 250 students who participates in the International Student workshop during Icograda Design Week in Seattle, there will be an opportunity to extend the experience in Italy.

Participants in the Student Workshop will be eligible to win a two-week trial internship at Fabrica, the Benetton research centre on communication.
In Seattle, design students will join a small classroom environment, led by leading design educators and practitioners, to workshop subject matter based on the UN Millennium Development Goals. At the end of the four day program, leaders will nominate two students from each of the 10 groups as candidates for the internship position. The winner will be selected by an international committee.
For conference details see above item; for more information on this Eduction Workshop click here.

Gain: AIGA Business and Design Conference

October 26-28, 2006
Roosevelt Hotel, New York City
gainconference.aiga.org

As business shines a spotlight on design, “Gain” provides shining examples of design’s impact on business success. Featuring case studies from a variety of industries, “Gain” demonstrates the broadening role design plays in business strategy, leadership, process and product.

Participants will hear business and design leaders share their innovative approaches to generating greater return on investment, fostering emotional connections and providing positive brand experiences for customers. ‘Design means business’ also means finding real world solutions for everyday tasks like research, development and organization. Business and design leaders who attend “Gain” will explore how organizations can tap the full value of design by integrating it into their business culture.

Tom Kelley, general manager, IDEO and author, The Ten Faces of Innovation, will serve as moderator for Gain: AIGA Business and Design Conference.

National Conference Calendar

If you're itching to get out of Dodge and looking for inspiration to act globally, design environmentally and work profitably, mark these conference dates on your calendar:

June 20-23, 2006           
The Aspen Design Summit, Aspen, CO

July 23-28, 2006
AIGA Harvard Business School: “Business Perspectives for Creative Leaders,” Boston

August 10-13, 2006
Image, Space and Object 3: Above Brand, Denver

October 11-14, 2007
2007 AIGA Design Conference, Denver

Volunteer on a National Level

If you would like to be involved in a national task force on helping to develop a clear plan for the profession to gain broader diversity, e-mail Amy Dorfman at amy_dorfman@aiga.org. AIGA board member Brown Johnson is currently working with Ric Grefe on this issue. Even if you do not want to serve on the task force, you’re encouraged to send your thoughts on the topic to Amy.

COMPETITIONS

None this Month

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