Brand Gap Comes to Portland!
400 SW Broadway
Portland, Oregon 97205
(877) 225 - 1717
THE BRAND GAP COMES TO PORTLAND!
1 SPOT LEFT! CALL SHELLY MIX TO PLACE YOUR CREDIT CARD ORDER, 503.220.1820
| Individuals | $550 per person |
|
| AIGA, AMA, and PDC Members | $450 per person |
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| Groups (3 or more) | $450 per person |
Brand Gap Flyer 641kb pdf
Registrants can cancel up to 14 days prior for a refund, minus a $50 registration fee. No refunds within 14 days of the event, however, a substitute can come in your place.
AIGA Portland and Neutron, LLC team up to present the Brand Gap, a one-day seminar that will teach designers and corporate strategists how to bridge the distance between business strategy and design. Until strategy and creativity unite, there is no brand! Learn why brand has become critical to every business, learn the difference between identity and brand, learn why designers are natural differentiators, and learn the three basic models of brand collaboration. That?s not enough? Learn how to listen to markets instead of talking at them, learn why fast and frequent prototyping drives ideas and learn how to imbed design throughout the company. Attendees receive the Brand Gap book, the Brand Gap binder, a CD version of the workshop for company presentations, valuable new contacts, ideas and methods for state of the are process, new perspectives on your career or company, and some very important new tricks for your design bag!
Learn how to bridge the distance between business strategy and design. Join 36 of our peers for a one-day collaborative workshop on creating and cultivating powerful brands.
This program is made possible by the generous support of our AIGA Portland Partners:
funding by the Portland Development Commission
printing donated by Print Graphics
paper donated by West Coast Paper, printed on Domtar Windsor 80# text
Aquent and the American Marketing Association, Oregon
JOSH LEVINE received a bachelor's degree in engineering psychology at Tufts University before earning a second degree in design at the Academy of Art in San Francisco. He worked as a designer for the identity firm Landor and his professional work is seen regularly in design magazines and annuals. His lighthearted title "epiphany engineer" hints at his passion for big concepts, business strategy, and creative collaboration. Throughout his tenure with Neutron Josh has led over fifty brand education workshops and worked on leading brands such as Hewlett-Packard, Sun Microsystems, Herman Miller, Logitech, and Dwell Magazine.ROB BYNDER is a frequent collaborator with Neutron. He is Principal and Creative Director of Robert Bynder Design, a business consultancy and design studio specializing in brand and marketing strategy and design for interaction and print. His clients include Amgen, BMW Group/Designworks USA, Interface Inc., Homestore, and Sony Computer Entertainment America. Rob also serves on the board of AIGA Los Angeles.
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