Salvador is a Creative Technologist, Interaction Designer, and Educator with a BFA in Graphic Design from The University of the Arts, Philadelphia, PA and a MFA in Media Design Practices from ArtCenter College of Design, Pasadena, CA. He is currently a Lead User Experience Researcher at the Oregon Software Technology Center, Jaguar Land Rover where he strategizes and develops future technologies and user experiences for the automotive industry. Salvador’s practice is rooted in the careful balance of human-centered principles, business, technology, and the creative hunch; to deliver meaning and value through thoughtful and strategic touch points within holistic experiences. An advocate for building and sharing knowledge and asking critical questions, he is a mentor and coach encouraging disruption, innovation, and change within organizations and educational institutions. His experience includes being the Founder and Creative Director of The Rare Studio: a design agency whose mission was to provide early-stage and established companies with design-driven services while educating the designers performing them. Seeking to become a design agency which thrived off the gaps of design education and design organizations. He holds awards with AIGA 365, AIGA 50 Books/50 Covers; and has published works with IEEE, Leonardo On-line, and the School of Visual Arts. In his free time, Salvador enjoys rock climbing, experimental sound art, and playing guitar.
@salvadororara | salvadororara.com