Join us for an insightful talk and Q&A with Jon Yablonski, author of Laws of UX. Hosted by AIGA Portland and Portland UX Design Hub as an event within Portland Design Month.

We’re excited to offer this event to our Portland UX Community for free, thanks to the generous support of our speaker.

Lecture Details

Using Psychology to Build Better Products and Services

A look at the psychology fundamentals that can guide designers and influence how people process and interact with the interfaces we create.

An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable non-design skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the “blueprint” of how humans perceive and process the world around them. This talk dives into how designers can apply key principles from psychology by deconstructing familiar products and services to provide clear examples of how UX designers can build interfaces that are more human-centered and intuitive. Attendees will learn which psychology concepts are most useful for designers, methods and frameworks for applying these principles to their work, and the ethical implications of doing so.

You'll learn:

• The principles of psychology most useful for designers
• How these psychology principles relate to UX heuristics
• How psychology relates to new technology such as AI and spatial computing
• Predictive models including Fitts's law, Jakob's law, and Hick's law
• Ethical implications of using psychology in design
• A practical framework for applying principles of psychology in your design process

About Jon Yablonski

Jon Yablonski is a multi-disciplinary designer who specializes in simplifying complex technology and making it intuitive through user research and interaction design. With over a decade of experience in design and development across various industries such as entertainment, retail, automotive, aerospace, and product, Jon brings a deep understanding of the relationship between human psychology and technology. When he’s not creating journey maps or crafting prototypes, Jon is creating digital tools to help designers such as Laws of UX and Humane by Design.

Links

Get a copy of Jon’s book, Laws of UX on Amazon or Bookshop.

Reach out to Jon and learn more about his work on LinkedIn or at JonYablonski.com

For any questions about the event, please contact us at bookclub@portland.aiga.org.