This will be the inaugural book club meeting for AIGA Portland. Combine your love of reading and design with the AIGA Book Club! All AIGA members are invited to join this free, in-person book club. We’ll explore a variety of topics focused on design history, theory and practice. Attendees are encouraged to bring book suggestions for our second meetup.

APRIL BOOK: Brand Thinking and Other Noble Pursuits by Debbie Millman
The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect?