Effective business strategy is constantly evolving with rapidly-changing markets and trends, and only the most innovative thinkers excel in this landscape of new technology and consumer demand. Design can be used as a competitive advantage that defines the most successful companies, and business leaders can implement these strategies at any stage to increase innovation and efficiency, delivering the highest-quality products and services.

Roel Uleners, seasoned design leader, strategist, facilitator, and advisor, uses his extensive experience in problem-solving and design strategy to help organizations tackle complex organizational challenges. He works with leaders worldwide in the private, public and civic sectors to envision, design and build a brighter future for all. Through his work at Chehade & Company and XPLANE, Roel has provided strategic services to the World Economic Forum’s Collaborative Networks on the Digital Economy and Society, American Express, BP, Coca-Cola, Disney, ICANN, Oracle, Samsung, Unicef, and UPS.

“I love playing at the intersection of design, strategy, and people. A big believer in the power of design to solve complex challenges, I’m dedicated to unlocking more ways that people can learn, grow, and shape the future together.”

This January, Roel will address how we define the evolution of design when it comes to business, from design as a style to a process to a strategy, and how this can elevate a business from a conventional company to an extraordinary one. Join us the morning of January 26th at the Iron Fireman Collective to kick your year off with a healthy dose of design inspiration!

Doors open at 8:30 am, presentation begins at 9:00 am. Breakfast will be served.

Design Museum Mornings is a monthly event series brought to you by Design Museum Portland. These events are meant to inspire you before your day begins and bring you closer to the Design Museum Portland community. Each event will include a short presentation by a local thought-leader, free breakfast, and great people to wake up with. These events are hosted and sponsored by various generous businesses of the Greater Portland area.