Discover how you design under a deadline for one of the fastest companies in the world.
The pressure to create unique and novel ideas can be immense on its own. When deadlines and bottom lines are involved, the restrictions on the creative process can hinder or help the design process.
When an $8 billion sports league wanted to redesign their logo for the first time in 23 years, they sought out Wieden + Kennedy, one of the largest independently owned advertising agencies in the world and a local Portland institution. Known for iconic ad campaigns like “Just Do It” (Nike) and “The Man Your Man Could Smell Like” (Old Spice), Wieden + Kennedy is known for creating extraordinary campaigns that don’t feel like advertisements.
Formula One (more commonly known as F1) is Europe and Asia’s premier auto racing league. Highly sophisticated F1 race cars are known to reach speeds of 225mph while burning rubber on the streets of Monaco, Shanghai, and Austin, Texas. The colossal task of rebranding a sports empire within a very short timeframe fell to W + K’s Executive Creative Director of Content and Editorial Design, Richard Turley. After revamping Bloomberg Businessweek into a magazine thought-leader, Richard switched from print media to television, as MTV’s first SVP of Visual Storytelling. He came to Wieden + Kennedy in 2016 to “give [W + K] a kind of permission to take ourselves less seriously, break out of traditional media models, and partner with people outside the typical lines of advertising, all to be more relevant to the audiences we want to engage with.”
So skip the traffic jam at the door and snag your tickets to Design Museum Mornings today to learn how deadlines can push the bounds of your creativity with Richard Turley at Wieden + Kennedy, June 29th from 8:30-10am!
Doors open at 8:30 am, presentation begins at 9:00 am. Breakfast will be served.