Combine your love of reading and design with the AIGA Portland Book Club! AIGA members and non-members are invited to join this free, in-person book club. We'll explore a variety of topics focues on design history, theory, and practice.
Where Good Ideas Come From by Steven Johnson
The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.
Attendees will be invited to join the online communicty on Goodreads where you can explore and add book recommendations, view the reading list, sign up for in-person meetings, discuss books, and share your opinions.