What do you do when you have the big idea, the innovation, the talent, and the skill to implement it – but not the internal support? Fortunately for us, Adpearance has it figured out. The full service digital agency, known for work on brands like Jeep, Pape, and Fiat, just this week launched their newest project. Foureyes, being touted as a disruptive game changer across the auto industry, is the well-respected service agency's segue into product development. With reviews like "the best product and packagingI've seen" and "this really nails the awe in shock and awe," clearly Adpearance's newest venture has met with success. But it didn't always feel that way. Join us for this unique presentation from co-founder David Steinberg, who will share with us both the results and process of a service agency looking to branch out: how to develop a product without sacrificing service offerings or resources, how to build support, and how to “sell” your idea. We'll get his honest insights on the issues that surround innovating, many of the pitfalls encountered, and lessons on following a path that sustains your vision. Then we'll wrap it up with a Q&A — especially valuable for those currently involved in, or considering, innovation and new development.
- David Steinberg | Co-Founder
- Bryan Schoen | Sr Product Manager
- Calvin Mesman | Digital Advertising Team Lead
- Ren Walker | Art Director
Appetizers and refreshments (to promote creative thinking) will be available.