Digital Dialogues | Second Story

Second Story Logo

Creating a large scale experiential project to explore diversity and culture is no easy deal. When Second Story got the call, they stepped into one of the most exciting projects around. In partnership with California State Parks, the Angel Island Immigration Station Foundation (AIISF) wanted to create a brand new exhibition in the restored Public Health Service Hospital at the U.S. Immigration Station at Angel Island State Park. This new program — known as the Pacific Coast Immigration Center — would be “a lens through which broad contemporary issues of immigration, diversity, and class conflict can be examined with historical perspective… for personalizing and humanizing the complicated intersections of race, immigration, and American identity.” 


Was Second Story up to the challenge? You bet. Fortunately for us, we’re catching them at the Concept Phase of the project – that means, while usually we check in with projects when they’re done, this time we get to go smack dab into the middle of the Second Story creative process. We’ll look at the assets they’re creating and the ideas they’re developing as the project starts to take shape and foundation. This phase makes for one of the most exciting moments, as the ideas and the solutions are still in flux. In partnership with SEGD Portland, AIGA invites you to join us for a special glimpse into this inspiring project taking shape for the very first time.




LAURA ALLCORN: Senior Experience Designer (Creative Lead)
MARTHA ALMY: Senior Producer (Production Lead)

Collaboration at Second Story



Title Slate

Second Story is a network of design studios that focuses on responsive environments, story-driven experiences, experimentation, and innovation. With studios in Atlanta, New York, and Portland, they’ve created projects from interactive exhibits at the world’s top museums, to art experiences for Coca-Cola and Whole Foods, to a transmedia exhibition in Times Square. Second Story’s work has received hundreds of awards and is included in the Smithsonian’s permanent research collection on information technology.



Digital Dialogues, a quarterly event series from AIGA Portland, provides a sneak peek into collaborative case studies from Portland’s top interactive agencies. Speakers comprised of creative, user experience, and technology specialists provide an in-depth look at what happened behind the scenes. Past Digital Dialogues have included presentations by Small Society and Owen Jones & Partners.




Filter DigitalFilter is a digital solutions agency providing creative marketing solutions, consulting and staffing services. From experience design and development, to content management services, to contract staffing and direct hire recruitment, Filter offers a wide range of services.
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SEGD PortlandWe are graphic and information designers, fabricators, architects, exhibition designers, technology integrators, interaction designers, brand strategists, students, wayfinding specialists, teachers, and others who have a hand in shaping content-rich, experiential spaces.
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When & Where
Thu, Nov 5, 2015 6:00 PM - 8:30 PM PST
Second Story Labs
714 N Fremont St
No 200
Portland, OR 97227