Start your day with a series of three stories about creative connection.
Light refreshments will be served.
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PDX Next: Brand Identity and Experience for Airport Construction
Gwen Sparks Sullivan, Partner at sparks+sullivan
Richard Lu, former Creative Director at the Port of Portland
To help travelers and employees through 5 years of construction at PDX, sparks+sullivan designed a future-oriented brand identity system and communication strategy based on a human-centered, people-first approach. This talk will share the origins of the project, the design approach and its implementation—from early prototypes with travelers to the first campaigns and construction projects. We’ll provide both the client and consultant perspectives with a co-led presentation by Richard Lu who was the Creative Director at the Port of Portland through this work, and the strategy and design consultants Gwen Sparks Sullivan and Ryan Sullivan who are partners at sparks+sullivan.
Talk runs from 8:30am to 9:00am.
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Family Connections
Annie Liebert, Independent creative director, graphic designer, and illustrator
Do you have many relatives? Is your extended family scattered in different places? Do you know who some of your ancestors were? Annie will share her experiences creating the Mishpakha Mirror, which began as a small analog newsletter, and evolved into a 100+ page annual family magazine that helps her huge family stay connected as they spread around the globe. The project is still developing and taking on new forms, yet the goal is always “connection”—connecting with loved ones, finding a common thread from the past to the future and relating thru creative collaboration.
Talk runs from 9:15am to 9:45am.
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Traveling Through Food
Tricia San Mateo, Co-founder at TIKIM
Jenny Dinh Safransky, Founder at JDS Projects
Born in Makati, Manila and later raised in the Bay Area, Tricia has lived and worked in various cities in the US. Her work as a marketing executive with a few high profile companies allowed her to hone her creative skills and also to travel and experience different cultures. All of this has influenced her view on the world and especially, food.
During the pandemic, Tricia dove in to learn how to make dishes she missed from her childhood and her travels that led her to establish roots in Portland, OR. She built a community with people that share the same passion. She is the co-founder of a female led collective called TIKIM whose mission is to bring more awareness to Filipino food and culture, especially in food media.
Jenny Dinh Safransky will facilitate.
Talk runs from 10:00am to 10:30am.
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About sparks+sullivan
Designing innovative brand systems and experience strategies to connect people, places and products. sparks+sullivan is a human-centered design consultancy specializing in holistic, multi-disciplinary design and strategy. Our human-centered approach is collaborative, holistic and iterative. We integrate research, strategy and design in order to define unique opportunities and to connect meaningfully with audiences.
About Annie Liebert
Annie Liebert is an independent creative director, graphic designer and illustrator in Portland. She creates meaningful and distinct branding and communication that inspires action with design that is memorable and connects with people.
About Tricia San Mateo
Born in Makati, Manila and later raised in the Bay Area, Tricia has lived and worked in various cities in the US. Her work as a marketing executive with a few high profile companies allowed her to hone her creative skills and also to travel and experience different cultures. All of this has influenced her view on the world and especially, food.
During the pandemic, Tricia dove in to learn how to make dishes she missed from her childhood and her travels that led her to establish roots in Portland, OR. She built a community with people that share the same passion. She is the co-founder of a female led collective called TIKIM whose mission is to bring more awareness to Filipino food and culture, especially in food media. She also continues to work with various entrepreneurs and companies on strategy and brand experience through her own firm, TSM Consulting.
About Jenny Dinh Safransky
Jenny Dinh Safransky, Founder of JDS Projects is born and raised in the San Francisco Bay Area, but currently resides in Portland. She has over 10+ years of experience in the advertising agency world, marketing and most recently securing brand partnerships for Music’s Biggest Brand, the GRAMMYs. She’s secured innovative partnership deals and launched major multi-million dollar marketing campaigns with brands such as Pernod-Ricard (Absolut), Mastercard, Hilton, Delta, Trident and more.
She is now responsible for securing major brand deals for some of the most diverse women influencers, creators, entrepreneurs and thought leaders out there. She helps them connect with aligned brand partnerships and tap into new growth opportunities.
As a first-generation Asian American, it is important to Jenny to empower other women. She believes that no one should ever have to do things alone, there is always knowledge to be shared. When she’s not finding ways to connect diverse creators with brands within the multimedia and philanthropy space, she spends her time mentoring young women and girls. She is a proud Board Member of the non-profit Step Up that believes that all girls should have the opportunity to pursue their dream of success. More than 97% of girls enrolled in Step Up identify as a member of a community of color. Through these purpose-driven priorities, she believes we all help create a more equitable workforce together.
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About PDX Design Festival:
PDX Design Festival is a week-long celebration of design in the city of roses. After several long years of isolation and virtual collaboration, Portland's creative community is back and ready to reconnect. Our inaugural theme, chosen by the AIGA Portland community, is connection and echoes these sentiments. This is a can't-miss event for all of Portland.
Events tickets are reserved for festival pass holders—get your all-access festival pass on the PDXDF website.
