Mirror Neurons, Disparate Thinking + Jazz: A Recipe for Combining Creative Minds
In this innovative talk by Sarah Hall, we'll take a look at the building blocks of creativity, and explore the ever important role of partnership in artistic pursuits through her discussions and examples with her Creative Director Arthur Vallin.
In a culture where we can tend to hyper focus on the individual, it's easy to forget that many incredible achievements have come from creative pairs. The myth of the lone genius has become paramount in artistic mythology, causing us to overlook the fascinating and often idiosyncratic contributions of these couples. One might argue that our industry in particular is the perfect place for creative pairs — since we exist in a market calling for a multiplicity of skills and outputs in order to be competitive.
The question then becomes: How are these pairs formed, and what do they need in order to function effectively?
DURING THIS SESSION
We will explore the most recent research on what constitutes the basic neurological building blocks for creativity. We'll discuss the ways in which this "capacity" in individuals can be expanded (literally on the biological level) through combining forces with a creative partner.
Our exploration will include:
— Ways to increase creativity
— How mirror neurons help us partner effectively
— Lessons we can learn from sports fans and jazz players
— Discuss "The Power Of Two" with Sarah's Creative Director Arthur Vallin
Photos by Pinsi Lei
ABOUT SARAH HALL
Always imbued with the spirit of an entrepreneur, Sarah launched the hybrid agency Harley & Co. in the spring of 2012, with a particular focus on working education related start ups and venture capital firms. Bridging the divide between the analytical and creative, Sarah's diverse background has included a stint as a UN delegate, along with various consulting positions within the public health, education and workforce development sectors.
Sarah's past and present clients include the NYC Dept of Ed., Red Bull, Pearson and TED, along with too many exciting start ups to name. Lest this all sound too serious, Sarah also had numerous intermissions that included things like sky diving, spontaneous global travel and the utterance of countless wildly inappropriate things.
ABOUT ARTHUR VALLIN
Arthur Vallin brings French creative acumen to global brands. In 2008, he won the new men’s fragrance competition at Nina Ricci. Following that, he collaborated with Kenzo to develop Terra, a new packaging for Kenzo. As his next coup, Arthur developed the art direction for a premiere collaboration between NASA and the French art world at Le Palais de Tokyo.
In 2009, Ralph Lauren invited Arthur to move to New York to spearhead digital innovation for the company’s portfolio of brands. In 2011 his iPad application for RLX received media acclaims and was awarded an L2 Award for digital innovation. Arthur founded his own agency in 2011 working on several brands form luxury fields to cultural institutions.
His last collaborations includes re-branding Guggenheim Partners fund, a 200 billion fund based in the US and the award winning digital platform for the former editor in chief of french Vogue Carine Roitfeld.